For Non-EU sellers, whether from post-Brexit Britain, North America, or further afield, finding their feet across the pond in mainland Europe raises myriad issues including storage & shipping, customs clearance, local tax requirements a plethora of linguistic & cultural challenges. Following Brexit, an estimated 70% of UK retailers pulled back from Amazon Germany alone.
Refining a unified marketplace strategy for Europe as a whole is a further challenge, with each country playing host to large local players offering strong alternatives to Amazon & eBay. For all but the largest retailers, the investment in time, energy, resources and of course, money is not justifiable, leading to many online sellers giving up on any hopes of finding an easy way of selling via European marketplaces, until now.